Reference no: EM131005638
Q1. What is the concept of globalization and different types of marketing like domestic, original, international, global and etc? What factors influence the factors above?
Q2. What is global orientation and whether or not we should be globally oriented? Give reasons.
Q3. What is global consumer culture characteristics and whether or not we have global consumer or global culture?
Q4. What are the major products that are sold by global consumers?
Q5. What is culture diversity concept?
Q6. What are the differences between culture diversity and multiculturism? State their benefits and why is it important for marketing and the challenges for marketing in terms of culture diversity?
Q7. What is the concept of culture homogenous and heterogeneous? Is the culture becoming homogenous or heterogeneous? Give examples.
Q8. What is the concept of culture assimilation, acculturation, and culture segmentation? (Check the graphs 1st, 2nd culture. Explain those graphs.
Q9. What is the concept of stereotyping, how important is it for marketing? And does marketing rely on stereotyping or not? Give examples of stereotyping of different ethnic groups?
Q10. What is the concept of functional and dysfunctional innovation? Give examples of each.
Q11.What are culture imperatives, electives, exclusives? Give examples of each.
012. What are the implications of marketing?
Q13. What are the concepts of biculturism, culture tension/shock?
Q14. Look at all the culture orientation majors by the scholars like hofstde and strodback.
Q15. How can we differentiate culture and society based on different value orientation?
Q16. Understand the difference between monochromic and polychromic?
Q17. What is power distance, masculinity or femininity, individual, and collectivism. What are their uncertainties and avoidances?
Q18. What orientation can people have towards human nature, time, traditions and activities? How do human nature, time, traditions and activities influence the marketing in our culture?
Q19. What is high and low context?
Q20. What is formal vs. informal?
Q21. What is collectivistic and individualistic?
Q22. How would you market product to different cultures?
Attachment:- Assignment.rar
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