Reference no: EM131606660
Need help with discussion topic.
Motivations for Using Social Media
Motivation is an important psychological construct that attempts to explain behavior. It is also very relevant to our understanding of the use and popularity of social media.
We can examine motivation for using social media from several perspectives:
Intentions (good uses versus bad uses).
Consequences (benefits versus risks).
Domains (psychological or psychosocial versus biological).
Behavior can result from a cluster of motivations that occur at the same time. For example, Joe may make a post on Facebook to embarrass Fred (bad intention) and see this as personally advantageous (benefit) to him socially because others may enjoy seeing Fred embarrassed online. Joe may also get a minor rush of adrenaline (biological) if he experiences his actions as exciting or thrilling (psychological). In this case, we may say that Joe's Facebook post involved multiple motivations.
In this discussion, review research from the Capella library, the Facebook page for this course, and articles found by using your DA, then discuss the following:
What are the major motivations for use of social media?
How do motivations for social media use vary with respect to user age, gender, culture, or country of origin? Provide some examples.
How does an understanding of motivations for social media use inform the development of social media platforms and marketing efforts?
Be sure to incorporate course readings and other reliable resources as supportive evidence in your discussion
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