Reference no: EM131370567
THIS IS FOR A MARKETING CLASS this is for a marketing plan
(This problem is NOT based on a class study, there are no additional details)
Coach, Inc Situation Analysis for the Market
1. What is Coach, Inc. past, present, and future market size and growth rate?
2. What is the past and expected future growth rates?
3. What are the Major customer or market needs?
4. What are the Macro-trends impacting the market?
5. What is the Current company or segment market share and market position(e.g. leader, follower, challenger)?
6. Who are their major competitors?
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