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Problem: Marketing- The Major Challenges That Amazon Faced in India
Read the 3 articles. Prepare a written summary on the following questions for Amazon India.
1. Amazon wants India to shop online + Amazon to win in rural India + How Amazon adapted its business model (3)2. What are the major challenges that Amazon faced in India?3. How does the Indian market and consumer differ from those in the US?4. What actions has Amazon taken to adapt its services and business model to the Indian market? 5. Who are Amazon's major competitors in India, and what challenges does Amazon face from its established competitors?6. What international marketing lessons can be learned from the Amazon experience in India?
Articles:
1. Amazon Wants India to Shop Online, and It's Battling Walmart for Supremacy by Brad Stone.2. Amazon, to Win in Booming Rural India, Reinvents Itself By Eric Bellman.3. How Amazon Adapted Its Business Model to India by Vijay Govindarajan and Anita Warren
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