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Assignment
Perform a SWOT analysis for The Coca-Cola Company in the soft drink category. What are the biggest threats and opportunities? What are Coca-Cola's relevant strengths and weaknesses? What strategic actions are necessary for the company to thrive by 2025?
Develop a scenario based on the proposition that hydrogen-fueled cars will continue to improve and take 15 percent of the automotive market in a few years. Analyze it from the point of view of an energy company like Shell or a car company like Mercedes.
Pick a business that you admire. What are the major trends emerging from an environmental analysis? What are the major areas of uncertainty? How would a major company in the industry handle these trends and uncertainties? How do you predict the start-up will respond?
Focusing on the airline industry, develop a list of strategic uncertainties and possible strategic actions.
Visible criticism has been leveled at the bottled water industry including the claim that their product is not better than tap water in many locals (some brands are even said to have an unpleasant aftertaste) and that the plastic bottles are carbon costly to make and are not biodegradable. What programs would you consider to combat these arguments if you were PepsiCo, the maker of Aquafina, or The Coca-Cola Company, the maker of Dasani?
Analyze the marketing strategies of the endorsement campaign. In your opinion, are the strategies successful? Why or why not?
DIGITAL MA MRKT 623 University Canada West what products (and brands) and target markets they are CURRENTLY serving. We deal with prospective markets later)
You are the Rooms division manager of a 250 rooms 5 star resort. It is located at a scenic and popular resort town on the South Island of New Zealand. Present and analyze the organization chart of your division
What do you understand by the word marketing? Explain with the relevant example how marketing is different from sales - Explain in detail the product line
Do you think one is more effective than the other? Why, or why not?Are you currently the target market for any goods or services?
What is going on in the market? Provide an overview of the company and the marketplace. What are you going to do? What is the objective of your communications plan
Prepare a report for your class that presents your findings and your ideas about the pros and cons of these government policies.
Provide a brief overview of a select Skilled Nursing Facility (name, location, size, ownership, etc.) How many stars did the facility get for its health inspect
Analyze and recommend which segments should be grouped together into a target group. for a product or service targeting this behaviour/value
Develop a customer retention program for this business. Discuss the concept of customer orientation and the importance of a customer retention program
Identify the environmental and organizational pressures currently driving organizational change in your field or industry. Explain the origin
Calculate the market share of the Stacy's, Lay's, and Kirkland in consumers, units, and dollars. Who is the market leader? How big is their lead?
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