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Discussion Post: Marketing
1. What are the main types of consumer purchases? Describe.
2. What are the implications for marketing?
3. What are the main ways to segment markets? Describe.
4. Why is it important to get segmentation done correctly?
5. What are the differences between marketing a service or a good?
6. What impacts does that have on your marketing strategies and plans?
What are the demographic characteristics of your target market and why are they important? What are the demographic characteristics
Describe an instance in which you and a coworker (or superior) perceived the needs of a customer very differently. How did your differences in perception.
What are the major differences in Eaton's marketing program in contrast to consumer marketing
What are recommendations to improve or change the content? Select a brand of your choice online and analyze the different content shared by the brand.
Are there any market trends that you will be capitalizing on? Discuss Online and Internet market trends and how you will leverage them? Has there been any growth in the market? Please provide specifics.
What is Maslowe's Theory? Explain or give example Describe Purchase Decision Process (5 Steps)
Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality;;
What are primary responsibilities of the sales department? What are the similarities and differences between the two functions?
What is comprehension? What are the three categories of factors that affect consumer comprehension? Provide an example of each.
Kohl's Corporation is a very large and successful US retailer. It has no physical or Internet retail outlets outside the United States. What opportunities might this company have for global expansion
What are your thoughts about the value (or lack of value) of using measures of physiological response such as the galvanometer?
Evaluate why this change needed to occur. Discuss how this change impacts the company on a global scale. Discuss how this change impacts employees.
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