Reference no: EM132284680

The Task

Your boss, the Marketing Director of Company ABC, is deciding whether to introduce a new virtual marketing team with staff located in Melbourne, Los Angeles, Shanghai and Bangalore. The alternative is to keep things the way they are and continue to use the central more traditional face-to-face (F2F) marketing team based in the Melbourne headquarters.

The purpose of this assignment is to write a short report seeking to persuade your boss of your position.

What will your advice be to the Marketing Director? Will you argue for the creation of a new virtual marketing team or argue to keep the central more traditional face-to-face (F2F) marketing team in Melbourne?

2. Understand how to develop an argument
In Assessment 2 you have to decide: are you in favour of the new virtual marketing team OR are you in favour of the traditional face-to-face (F2F) marketing team based in Melbourne?

3. Choose your position

First, you need to chose your position. When you are researching a topic, you will probably come across a range of positions, sometimes extremely opposed to each other. You will then have to evaluate each position and decide why one is more valid than another. This will help you to decide what your own position is, so that you can establish the starting point of the argument for your paper. Sometimes your position will be determined by the amount of source material available.

Exercise:

Brainstorm: What are the main points of the virtual team?

What are the main points for the F2F team?

Decide on your opinion

Consider the main points - the good and the bad (the for and against)

Attachment:- Assessment Plan.rar