What are the main marketing challenges

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Reference no: EM132199270

1. What are the main marketing challenges that your company might face in today's market?

2. The video you watched quotes Professor Robert Kaplan “If you don’t measure something, you can’t manage it.” Explain how the development of the balanced scorecard methodology helps a company achieve its strategic goals.?

3. What is Harley Davidson's position on the Goals Hierarchy ( acceptable risk, acceptable profitability, favorable market position, long term growth). Explain each level.

Reference no: EM132199270

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