What are the main keys to grolsch success in its domestic

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Reference no: EM133364232

Questions:

1. What are the main keys to Grolsch's success in its domestic market? Are these factors important for growing globally? Where should Grolsch target its international efforts?

2. How should a company, such as Grolsch, distribute its products in foreign markets? What are the different distribution methods and under which conditions does each of the methods make most sense?

3. Why do you think that the beer industry is consolidating? How will the consolidation affect Grolsch's operations?

Reference no: EM133364232

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