What are the main forms of trade sales promotion

Reference no: EM13191640

What is the primary factor that determines sales promotion objectives? Name some different types of sales promotion techniques, and explain the type of customer they are intended to influence.

Discuss how different forms of sales promotion can erode or build brand loyalty. If a company's objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?

What are the main forms of trade sales promotion? Which type might be most enticing to a grocery store manager? To a buyer for a major electronics chain?

Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?

What are the key differences between relationship selling and traditional methods of selling? Which types of products or services do you think would be conducive to relationship selling?

Reference no: EM13191640

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