Reference no: EM131068796
ETHICS AND GOVERNANCE
Big Business Tobacco Co. Ltd (BBT) is a large Australian producer of tobacco products including a market-leader brand of cigarettes. With the continuing development or Asian countries such as China and its move to a market-based economy. The company has made the decision to sell its cigarettes in this large market from the beginning of next month. The cigarettes will be sold in packs of 40.
Mary Bender, marketing manager is discussing the design of the cigarette packet for the Asian market with Randall Hedges, the company's public relations manager. Having agreed on the basic design of the pack. Hedges raised the issue of whether to include the normal health warning on the pack, which has to be displayed under Australian law. He emphasized recent medical findings which predicted many hundreds of thousands of deaths from cigarette smoking in the next few years, particularly in the developing countries.
Mary Bender was strongly opposed to including a 'health hazard' warning on the packs destined for parts of the Asian market. She explained: In this business it is the bottom line (i.e. profits) which matters - we have to think of our shareholders. BBT stands to lose a considerable market share to competitors if it includes such a warning. Besides, it is not a legal requirement in many Asian countries to display a health warning on cigarette packs. If Asian law is subsequently amended then we will be one of the first to comply. Besides, the managing director supports me on this one.'
Hedges expressed a final opinion: 'The Company could be better off in the long term by being seen to be acting with corporate responsibility, and demonstrating some concern for its consumers. Besides, such warnings have not been detrimental to the company's performance in Australia, where health warnings have been common for many years.'
Required
A. Who are the major stakeholders in the debate on the health warnings on cigarette packs?
B. What are the main ethical issues involved in the debate?
C. If you were Randall Hedges, what would you do?
|
Problem regarding the maple street
: There are 17 different vehicle models available at the dealership. Oddly, each family living on Maple Street bought one of these vehicles. There are just enough families on Maple Street so you can be absolutely sure that 5 families all have the sa..
|
|
Modular background readings
: Answer all questions posted in the instructions. Use information from the modular background readings and videos as well as any good-quality resource you can find. Cite all sources in APA style and include a reference list at the end of your paper..
|
|
What type of legal business structure is denise operating
: LST5CCL FOUNDATION OF COMPANY AND COMMERCIAL LAW FINAL EXAM: QUESTIONS. What type of legal business structure is Denise and Freda currently operating? Provides reasons. Whether their current business structure is the most suitable for the café or wh..
|
|
Tax on a house with an assessed value
: The property value on the smith family's house had an assessed value of $250,000. The property tax was $3500. Determine the property tax on a house with an assessed value of $420,000, assuming the same tax rate.
|
|
What are the main ethical issues involved in the debate
: Who are the major stakeholders in the debate on the health warnings on cigarette packs? What are the main ethical issues involved in the debate? If you were Randall Hedges, what would you do?
|
|
Involving disciplinary issues for special education teachers
: involving disciplinary issues for special education teachers. How are the disciplinary techniques used for children with special needs different from the techniques used in the typical classroom?
|
|
Find the speed of the plane
: Mattie drove 150 miles in the same amount of time it took a turbo propeller to travel 600 miles. The speed of the plane was 150 miles faster than the speed of the car. Find the speed of the plane.
|
|
Stops accepting new students
: A calculus workshop opens at 10:00am and stops accepting new students at 8:00pm. The number of students in line to request help t hours after opening is n(t) = 130"""(t - 1)2(t - 5)(t - 9)2""".
|
|
A rider spends waiting at traffic lights
: A study is done of students commuting to a large university by bicycle. The correlation between the time spent waiting at traffic lights and total cycling time was 0.50. This means:
|