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What are the main drivers of the new economy

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Select ONE industry in Malaysia, such as automobile, telecommunication, retail, banking, education etc. Analyse the various macro and micro environmental factors affecting this industry. In analysing those factors observe the following:

i) What are the main drivers of the new economy affecting the selected industry?

ii) What are the changes in business and marketing practices in the selected industry which are caused by the new economy?

iii) How do the changes in business and marketing practices influence a company's retail business?

Reference no: EM133246949

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