Reference no: EM133048154

This case explores one of the more fascinating and controversial recent cases in in corporate social responsibility and business ethics. The apparel industry is beset by controversy due to persistent environmental and human rights challenges in its value chains. Within this cutthroat industry, American Apparel has built its brand in part around its commitment to a "Made-In-America" philosophy and a willingness to speak out on issues of immigration and sexual orientation. What are the risks and rewards of conducting business this way? 

Questions:

1. What are the main CSR issues faced by an apparel company such as American Apparel and what has it done to address them?
2. How would you characterize the overall CSR strategy adopted by American Apparel?
3. Who are the main stakeholders of American Apparel and how has the firm prioritized them? Is it right to prioritize them in this way?
4. What are the potential risks and rewards of American Apparel's political activism on immigration reform and gay rights? Are there ways that it could improve its approach?
5. To what extent do you think that American Apparel has been successful in managing its various social responsibilities? What would you advise it to do now?