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What are the main benefits of localizing products or service

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Reference no: EM133496080

"In this course, we discussed how several companies such as Ford (Learning from Mistakes opening incident) and Coca-Cola (Strategy Spotlight 7.4) adopted a localized international strategy.

Interview a manager in an organization with foreign market exposure and ask the following questions:

Question (1) what are the main benefits of localizing products or services in your industry?,

Question (2) how do you manage the resulting complexity of localizing products or services?

Question (3) do you find it necessary to localize other value chain activities (such as HR management)?

 

Reference no: EM133496080

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