Reference no: EM133452948
Assignment:
1. Purpose of the Assignment and Learning Outcomes Upon completion of this assignment, students have
A. Describe the role of customer relationship management
B. Explain how CRM can help you to Know your Customer (KYC)
C. Explain the key Traditional CRM metrics and how to leverage them
D. Describe the Sales Cadence Process
2. Instructions You are the Marketing Manager of BodyBooster Meal Canada; a new online Meal Planning company dedicated to serve the customers who are bodybuilders and need specific protein rich meals and supplements. You are requested to prepare and present a CRM plan for the brand. In your presentation, you need to provide answer to below questions:
A. How is CRM going to help this brand achieve its growth in Canada and maintain its Marketing Objectives?
B. What are the main benefits of implementing CRM for the brand?
C. How does the Sales Cadence process for this brand look like? How is a CRM system going to help in this process?
D. What are the CRM Metrics that you intend to use and how are you going to leverage them?