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1. In your opinion, with regard to showrooming, are online vendors behaving unethically? Use both the categorical imperative and utilitarianism in your answer.
2. In your opinion, is Amazon.com behaving unethically by creating and disseminating the Price Check App? Use both the categorical imperative and utilitarianism in your answer.
3. In your opinion, are consumers behaving unethically when they showroom? Use both the categorical imperative and utilitarianism in your answer.
4. What are the long term consequences of showrooming? Do they matter?
Which of these messages is the most important in motivating your target market to purchase?
Marcus works for the driver service, Uber. Marcus earns $12 an hour for the hours he drives his car for Uber. Sometimes Marcus drives as much as 50 hours in a week for Uber, and other times he drives only 20 hours in a week. Explain the legal risks t..
Some physician practices will bill at rates from 100% of Medicare to 500% of Medicare. Which one do you think is correct and why? Discuss what are you going to look for and why
Evaluate how environmental analysis is critical to the segmentation strategies used in comparing various global locations for best multinational partnerships.
Search company Web sites to find a backgrounder that you think can be improved. Provide a direct link to it. Rewrite the backgrounder in 2 paragraphs.
Based on the information provided management should prepare for the estimated demand at the lowest point of the product season.
Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?
Although ERP (Enterprise Resource Planning) Systems are a great concept. Implementation of such systems have a high rate of failure and often after such systems are installed the results may not be as desired
Why must this special assessment be performed in lieu of another strategic alternative assessment, such as a SPACE analysis?
Identify a company with which you are familiar. This could be your place of employment, a car wash, a yard service company, and so forth.
Inherent Barriers. Jason is judging a court case in a remote corner Texas. The plaintiff (or accuser) argued that the defendant wrongly stole his pet squirrel. The defendant responds by arguing that the following inherent barriers prevented her from ..
Dumping is the practice of charging high prices for products in domestic markets while selling the same products in foreign markets at low prices. Is this unethical or a necessary business practice? Briefly explain your opinion.
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