What are the limitations of this particular type of analysis

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A major drug store chain wishes to build a new warehouse to serve the whole Midwest . At the moment, it is looking at three possible locations.

The factors, weights, and ratings being considered are given below:

Choosing a location for a warehouse



Ratings

Factor

Weights

Peoria

Des Moines

Chicago

Nearness to markets

25

4

7

5

Labor cost

35

8

8

4

Taxes

30

8

9

7

Nearness to suppliers

10

10

6

10

Conduct a location factor weighting analysis for the drug chain above.

How would your answer change if you expected a property tax increase, improving your weight for taxes to 45% and allocating that increase equally among the remaining factors?

What are the limitations of this particular type of analysis? Explain.

Reference no: EM131855507

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