Reference no: EM131142796

Read the case Amazon: One E-Store to Rule Them All beginning on page 448 of your text. Answer the following questions: 1.In what ways does Bezos’s decision to develop and deliver the Kindle, Kindle Fire, and Fire TV lines show systematic and intuitive thinking? 2.How do you describe the competitive risk in Amazon’s environment as Wal-Mart, Barnes and Noble, and other retailers strengthen their online offerings? 3.Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video, he calls on you for advice. Amazon’s presence and technology are already established in this market. But what decision errors and traps might cause him to make the wrong decisions regarding Amazon’s future moves, and why? What can he do to best avoid these mistakes? 4.What are the latest initiatives coming out of Amazon? How do they stack up in relation to actual or potential competition? Is Bezos making the right decisions as he guides the firm through the ever-evolving challenges of today’s cyber markets? Or, is he starting to lose touch as the company grows and his other personal interests take more time and attention? Answers to the four questions below should be well-thought-out and researched. A paper of at least 1,000 words should include two APA-cited references that support your answers to the questions. Your response is to be a Word attachment using Times New Roman, 12-point font with 1-inch margins. Your name, class, and date should be at the top of your submission and will not count toward the 1,000-word requirement.