What are the key questions for starbucks managers

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Reference no: EM132947958

BUS409 Strategic Management - Emirates College of Technology

Starbucks Corporation

Starbucks is the largest specialty coffee retailer in the world with more than 16,850 coffee shops in 50 countries. Go into any Starbucks and you can buy coffee drinks and food items, as well as roasted beans, coffee accessories, and teas. Starbucks operates more than 8,800 of its shops, which are located in about 10 countries (mostly in the US), while licensees and franchisees operate more than 8,000 units worldwide (primarily in shopping centers and airports). Starbucks also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. Starbucks also markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks is doing great having very effectively weathered discount coffee promotions at McDonald's and Dunkin Donuts

After reading the above case answer the following questions:

1.Identify the different strengths and weaknesses in resources, capabilities, and core competencies facing Starbucks Corporation.

The strengths:

2. What are the key questions for Starbucks managers in internal analysis to create VALUE for their customers?

Reference no: EM132947958

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len2947958

7/22/2021 11:06:45 PM

GW reference: Strategic Management: A Competitive Advantage Approach, Concepts & Cases, 15th Edition. By Fred R. David, Forest . Published by Prentice Hall. need After reading the case answer the following questions in details

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