What are the key provisions of relevant legislation

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Reference no: EM131633873 , Length: word count:1500

Assessment Task: Written Report

This assessment is due for submission on: 5pm on Friday of Week 4. Please submit your assignment through Moodle submission portal.
You are required to individually answer all of the following questions:

Learner Instructions

You can use your own company or use a company scenario given by assessor to complete this report.

As a consultant, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of your organisation.

Required:

Write a report addressing on below questions:

- How does my company identify new markets and opportunities?

- What information do they need?

- What are the latest techniques used?

- What are the different ways to measure return on marketing?

- Identify the Strategic Marketing Problems of a Company

- Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities

- Evaluate each opportunity to determine its impact on current business and customer base

- Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity

- What are the key provisions of relevant legislation, codes of practice and national standards affecting marketing operations

- Determine probable return on investment and potential competitors

- Describe and rank marketing opportunities on their viability, and likely contribution to the business

- Analyse the changes needed to current operations and the changes needed to maintain current quality of customer service resources required to make the necessary changes

Reference no: EM131633873

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What are the key provisions of relevant legislation : What are the key provisions of relevant legislation, codes of practice and national standards affecting marketing operations

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Reviews

len1633873

9/8/2017 7:43:53 AM

Knowledge Evidence C/NYC Comments Describe organisational marketing plan, structure, products and services Explain principles of marketing and marketing mix Describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.

len1633873

9/8/2017 7:43:46 AM

Determine and communicate viability of making changes to current operations to key stakeholders Document newly identified marketing opportunities and required changes Performance Evidence C/NYC Comments Identify and evaluate marketing opportunities to determine whether they can meet organisational objectives Document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities

len1633873

9/8/2017 7:43:39 AM

Determine probable return on investment and potential competitors Describe and rank marketing opportunities on their viability, and likely contribution to the business Identify and document changes needed to current operations to take advantage of viable marketing opportunities Ensure organisational changes to service an increased or different customer base including provision for continued quality of service to existing customers Estimate resource requirements for changed operations

len1633873

9/8/2017 7:43:31 AM

Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities Evaluate each opportunity to determine its impact on current business and customer base Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity

len1633873

9/8/2017 7:43:23 AM

Assessment 3 – Assessment Evidence Checklist & Record * Learners and assessor should refer to the assessment evidence checklist & record as below: Assessment Task 3 Assessment Evidence Checklist & Record Learner’s ID: ______________________ Learner’sName: ___________________________________ Elements / Performance Criteria C/NYC Comments Analyse information on market and business needs to identify marketing opportunities Research potential new markets and assess opportunities to enter, shape or influence each market, and the likely contribution to the business

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