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In writing your paper you are to assume that the instructor has read the case; therefore, there is little value in simply restating background information. Instead, your goal is to use this information to discuss and explain implications, to offer meaningful insights, and to offer recommendations that are supported by well-reasoned logic and rationale.
Questions
1. Based on the SWOT analysis provided in the case, what are the key issues Mistine should address in its strategic planning as it looks to continue its growth and dominance in the Thai market? Discuss.
2. How can Mistine match its strengths with its market opportunities to create competitive advantages moving forward?
3. How can Better Way stay on top in Thailand while it looks to expand internationally? Explain and discus.
4. What specific strategic marketing initiatives would you recommend over the next five years? Discuss.
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