Reference no: EM13396306

Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.

Write a 1,400- to 1,750-word paper completing the following:
Justify your choice of international market. The justification should employ specific data from research conducted.

o   What is the sustainability of the market?

o   What are the factors that influence your selected market?

·        Trends

·        Size of market

·        Growth rate

·        Profitability

·        Select an appropriate channel strategy for both your domestic and international markets, and justify your selection

·        Include pricing strategies for entering both the domestic and international markets.

·        Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:

o   Government, political, or governing bodies

·        Who are the major legal entities?

·        How might they influence organizational choices?

·        What are the risk factors?

o   Economic

·        What is the role of interest rates, exchange rates, and monetary or fiscal policies?

·        How might the organization use these factors to avoid to risk?

o   Innovation and technology

·        What are the key innovations and technologies available to the organization?

·        How might changing technologies be used to the organization’s advantage?

o   Social and demographic

·        How might cultural diversity be used to add value to the organization?

·        What skills might organizations need to implement the strategy?

·        What are the costs involved in acquiring those skills?