What are the key factors to consider in setting prices

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Problem 1: What are the key factors to consider in setting prices? If you were a hairdresser, what price would you charge for a haircut and why?

Problem 2: Following on from the lecture example (Mars), now assume the cost base is variable cost - what is the mark-up and the resulting price?

Problem 3: Describe the skimming price and penetration pricing approaches to pricing new products. Provide example of each.

Problem 4: Differentiate between risk and uncertainty. Provide example of each

Reference no: EM132884991

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