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What are the key factors of amazon success

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Reference no: EM132551303

Question 1. Based on the video discussion, what are the consumers' trends in the retailing area?

Question 2. Please describe the framework of "Kahn Retailing Success Matrix " in detail. How does this framework help explain the success/failure of the retailers?

Question 3. What are the key factors of Amazon's success? Compared with other online retailers, how does Amazon improve customers' online shopping experience?

Attachment:- CONSUMER TRENDS.zip

Reference no: EM132551303

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