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1. What are the key elements of Tesla's strategy?
2. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Tesla is employing?
3. Are you impressed by the strategy Elon Musk has crafted for Tesla? Why or why not?
4. What is your assessment of Tesla's financial performance as shown in case Exhibit 2? Use the financial ratio information in Table 4.1 of Chapter 4 to assist you in calculating a revealing set of financial ratios and interpreting them.
5. What do we learn from the data in case Exhibit 3? Does the data provide valuable information about the possible future of electric vehicles? Should Tesla be concerned about the increased competition it will soon face from all the major automobile manufacturers that are scheduled to introduce new models of electric vehicles in 2019 -2020 and beyond?
6. What are the issues /problems that Elon Musk and other members of Tesla's top management team need to address as of mid -2018?
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