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What are the key elements of tesla strategy

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Case study : Tesla's Strategy in 2020: Can It Deliver Sustained Profitibility ?

Tesla case questions

1. What are the key elements of Tesla's strategy?

2. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Tesla is employing?

3. Are you impressed by Elon Musk's strategy for Tesla? Why or why not?

4. What is your assessment of Tesla's financial performance as shown in case Exhibit 2? Use the financial ratio information in Table 4.1 of Chapter 4 to assist you in calculating a revealing set of financial ratios and interpreting them.

5. Are Musk's plans to build a second production/assembly plant in Shanghai (with production beginning in 2020) and a third one in Germany (with production starting in 2021), followed by two plants in the United States to build the Model Y, the Cybertruck and probably the Tesla Semi (with production beginning in 2022) too ambitious or too risky? Beyond the company's means to finance?

6. What do we learn from the data in case Exhibits 3 and 4? Is Tesla's executive team too overconfident about the company's ability to compete successfully against all of the many new electric vehicle models that the major automobile manufacturers have recently introduced and are scheduled to introduce in the remainder of 2020 and in 2021-2022?

7. What are the issues/problems that Elon Musk and other members of Tesla's top management team need to address as of mid-2020?

8. What, if any, changes/adjustments in Tesla's strategy would you recommend that Elon Musk consider? You answer should include all of the recommended actions Musk and Tesla should take to deal with the issues identified in question 7.

9. What is your outlook for Tesla's future performance and its prospects for revolutionizing the global automotive industry's use of gasoline-powered engines versus battery-powered engines?

Reference no: EM133096493

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