Reference no: EM132266268
Crafting and Executing Strategy By Arthur A. Thompson and Margaret A. Peteraf
Mini-Case 2
Please read Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition? Answer the questions below to complete Mini-Case #2.
Assignment Questions
1. What are the key elements of Tesla Motors' strategy?
2. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Tesla is employing?
3. Are you impressed by the strategy Elon Musk has crafted for Tesla? Why or why not?
4. What is your assessment of Tesla's financial performance as shown in case Exhibit 2? Use the financial ratio information in Table 4.1 of Chapter 4 to assist you in calculating a revealing set of financial ratios and interpreting them.
5. What do we learn from the data in case Exhibit 3? Does the data provide additional valuable information? Why or why not?
6. What are the issues/problems that Elon Musk and other members of Tesla's top management team need to address?
7. What, if any, changesladjustments in Tesla's strategy would you recommend that Elon Musk consider?
8. What is your outlook for Tesla's future performance and its prospects for revolutionizing the global automotive industry's use of gasoline-powered engines versus battery-powered engines?