Reference no: EM133562255

Problem: In 2020, Southwest Airlines was the largest U.S. domestic airline with 162.7 million passengers boarded in 2019. The company had held the title of largest U.S. air carrier since 2003, despite offering few international flights relative to major airlines, such as American Airlines, Delta Air Lines, and United Air Lines. Southwest also had the enviable distinction of being the only major air carrier in the world that had been profitable for 46 consecutive years (1973-2019). In 2020, Southwest was named to Fortune's list of the World's Most Admired Companies for the 27th consecutive year, coming in at number 11. This case sets forth Southwest's strategy, then describes in some detail all the various policies, practices and operating approaches that management has employed to implement and execute the strategy. Southwest's values and culture are also covered in some depth. What are the key elements of Southwest's culture? Is Southwest a strong culture company? Why or why not? What problems do you for see in sustaining the culture that was created by the company's long-time leader, Herb Kelleher. Please include references.