Reference no: EM132287755

Question Examples:

1. How strong are the competitive forces confronting Lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer.

2. What does your strategic group map of the performance sports apparel industry look like? Is Lululemon well positioned? Why or why not?

3. What do you see as the key success factors in the market for performance-based yoga and fitness apparel?

4. What does a SWOT analysis reveal about the overall attractiveness of Lululemon's situation?

5. What are the primary components of Lululemon's value chain?

6. What are the key elements of Lululemon's strategy? [If you have previously covered the Under Armour case, which features of Lululemon's strategy stand out as being different from the strategy at Under Armour?]

7. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Lululemon is employing

1. How would you characterize Uber's business model and strategy? What are the key elements of its customer value proposition? Its profit formula? Its approach to competing in the marketplace?

2. How would you describe competition in the ridesharing industry? What leverage do buyers and suppliers have with ridesharing services?

What competitive threat is posed by new entrants and substitute services? Prepare a Five Forces Model of Competition to support your answer.

3. Does Uber operate as a socially responsible business? Assess the five components of Uber's corporate social responsibility strategy.

4. Examine Uber's corporate culture. What are the key features of the company's corporate culture? Has the culture shifted over the lifespan of the company?

5. With what strategic issues should Uber management be most concerned in 2016? What are the 4-5 issues that offer the greatest opportunities or that present the greatest threats to its well-being?