What are the key challenges you face and marketing objective

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You have just been hired as the Marketing Manager by a health system that serves a large community in Florida. A review of the demographics made you realize the differences in the community. As an attractive community, the area is increasingly drawing a large number of recently retiring seniors whose income was relatively good; however, there is also a segment of the elderly that had been in the community for years whose health might be considered fragile. At the other end of the distribution, there is a growing segment of millennials who have chosen to build their vacation homes in the community. There are several good competing health facilities offering primary and secondary services. The health system has now decided to form an accountable care organization (ACO).

1. What are ACOs?

2. What are the key challenges you face and marketing objectives you would devise for the different segments of the population?

3. Discuss one major environmental force (economic, technological, sociological, competitive, and regulatory) that would impact your marketing strategies.

Reference no: EM132296238

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