Reference no: EM131266289
Purpose
Imagine that you recently purchased a car dealership in Columbus Ohio, after three months of working at the facility, you realize you have much to learn. you would like to visit the dealership in Dayton Ohio - one of the highest -producing operations in the company. you'll need approval from the regional director, jalisa jones, who manages several dealerships in the Midwest. most of your communication with jaiisa has been by email, so you decide to send an email to her with this request.
Process
To plan your email, you first answer the following questions.
1. what is your main point? how will you clearly and concisely describe your request? be as specific as possible.
2. what are you communication objectives? what specifically, do you want jalisa to do after after she reads your email?
3. what are the key benefits of your idea - to you and to the company? how can you focus your email around these points?
4. how will you create interest? what would inspire jalisa to accept your idea?
5. how could you justify your request? what evidence will you present to support your points? how can you quantify your costs? (heres where youll need some research - some imagination)
6. what obstacles should you address in your email? realistically, what objections might the regional director have (eg, travl expenses)? how will you addressthese in the email.
7. will you use the direct or indirect plan to organize the email?
8. write your opening paragraph. how will you describe your purpose and main points up front?
9. how will you summarize your main points and inspire action in your closing ?
Product
Draft, revise, format,and proofread your email. then submit your email and your responses to the process questions to your instructor .
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