What are the issue related to market segmentation

Reference no: EM132448539

Question 1: American credit card companies would like to offer their services to people in a country in East Africa. However, they are finding it difficult because of language barriers and infrastructure challenges. These issues are related to which of the following questions about market segmentation?

Do the people in this market segment have access to sufficient financial resources?
Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
Is the segment readily identifiable and can it be measured?
Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

Question 2: From a customer's perspective, what is defined as a ratio of the bundle of benefits a customer receives from an offering, compared to the costs incurred by the customer in acquiring that bundle of benefits?

Exchange
Strategy
Sustainability
Value
Power

Question 3: In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called ________.

repositioning
overpositioning
underpositioning
uninformed positioning
fuzzy positioning

Question 4: ________ include a set of methods facilitated by technology that utilize individual-level and market-level data to identify and communicate meaningful patterns within the data for the purpose of improving marketing-related decisions.

Customer decision systems
Computer management systems
Marketing databases
Structured surveys
Marketing analytics

Question 5: Microsoft's revolution of the information field and Disney's creation of the modern theme park industry are classic examples of ________.

marketing mix
marketing (little m)
pro-social marketing
green marketing
market creation

Reference no: EM132448539

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