Reference no: EM132358532
Marketing Management and Digital Communications Assignment - Portfolio Articles Analysis
For this assessment, each student will choose any TWO of the four articles provided below and write a reflective analysis. This is an individual assessment with a maximum word limit of 600 words (Total 1200 words) for each article analysis.
In analysing the two chosen articles, the emphasis is on identifying the marketing implications of the events or issues described in the selected articles. For each of the two selected articles, students are to prepare a write-up (in a single .doc or .docx format) answering the following question:
What are the implications of the events/incidents/issues in the articles from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the articles are important.
3. Discussion of implications of these issues from a marketing perspective.
Articles -
1. The Ultimate Guide to Marketing Trends in 2019 Written by Allie Decker.
2. How social media is helping Big Tobacco hook a new generation of smokers.
3. The Kind of Authenticity Customers Will Pay More For by Kieran O'ConnorDavid W. LehmanGlenn R. Carroll.
4. Research: Actually, Consumers Do Buy Sustainable Products by Tensie WhelanRandi Kronthal-Sacco.
Provide a list of at least 4 citations and references for your reflective analysis of each article (that is 8 relevant references in total for both articles). The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document. Referencing should follow the APA style.
Attachment:- Portfolio Articles Analysis Assignment File.rar