What are the implications for strategy and marketing

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Theodore Levitt has argued that the world is flat and that due to the advent of modern communications and transportation technologies, consumer tastes and preferences are becoming global. This is creating global markets for standardized consumer products. However, this position is considered extreme by many business people who argue that substantial differences still exist in the world, mainly due to culture. Do you think that the world is truly flat? And what are the implications for strategy and marketing?

Reference no: EM131074816

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