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Provide an analysis of the implications of big data (unstructured and complex data sets gathered in real time). In traditional marketing research, you may collect large amounts of data using multiple sample methods or sample sizes but never close to the scale of big data.
1. What are predictive analytics and provide an example (for instance, how would an insurance company or Amazon use data for prediction)
2. What are the implications for social media? (for instance when the free flow of comments between participants is monitored by let's say Nike or Stabucks).
3. Does big data make survey research obsolete? Why or why not
4. Why does secondary data remain important?
You may prepare the essay in advance and attach to the test - one page will suffice but cite your sources.
Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?
Operations management and supply chain management activities. The competitive capabilities of an organization are what the organization:
. What are the differences if any, how they operate repairs and refurbish, refilling, recall, remanufacturing, recycling and waste disposal?
Identify a company that follows the principles of the Juran Trilogy. What influence did the elements of the Juran Trilogy have, if any, on the company's quality training curriculum? If the company does not have a quality curriculum, why do you believ..
What are some of the effective tools you may use to reduce resistance to system change and increase awareness of your ERP implementation plans? Share your experience if you have been through a computer system implementation or change before.
What does the future hold for traditional mass-media advertising?
Which Hotels Chains use empowerment programs or empowerment training. Illustrate what is difference between leadership training also empowerment training.
Integrate the components developed in each Module into a finalized strategic business plan. Incorporate any feedback from your instructor into the final document as well. The document should include appropriate headings for each section. Review the “..
Provide an example of the (a) transactional, (b) symbolic, and (c) shared meaning aspects of small group communication. How do these examples help you understand the communication process in small groups?
Strategic alliances, joint ventures, and cooperative agreements between domestic and foreign firms are a potentially fruitful means for the partners to
What characteristics must a manager have in order to influence their staff at work? How can a manager or leader motivate their team? What type of rewards can a manager give their employees that show appreciation?
Your organization voted to unionize two years ago and is currently working under a collective bargaining agreement.
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