What are the implications for marketing theory

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Ford sees autonomy “as a way to strategically address an aging population,” said Sheryl Connelly, the Dearborn, Michigan-based company’s in-house futurist. To help design vehicles for the elderly, engineers and designers have donned a “third age suit” incorporating glasses that impair vision and gloves that reduce finger control and strength. From a sales and marketing strategy perspective, how will this change the automobile industry? What are the implications for marketing theory and practice and the opportunities, risks, and challenges of self-driving cars for baby boomers that want mobility?

Reference no: EM132222451

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