What are the implications for brand equity management

Assignment Help Operation Management

Reference no: EM131957188

Assignment 1

What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others.

Assignment 2

Apply the categorization model to a product category other than beverages. How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision? What are the implications for brand equity management for the brands in the category? How does it affect positioning, for example?

Assignment 3

Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand equity.

Assignment 4

What are your favorite brand characters? Do you think they contribute to brand equity in any way? How? Can you relate their effects to the customer-based brand equity model?

Assignment 5

Think about the products you own. Assess their product design. Critique their aftermarketing efforts. Are you aware of all of the products' capabilities? Identify a product whose benefits you feel you are not fully capitalizing on. How might you suggest improvements?

Reference no: EM131957188

Questions Cloud

Provide an appropriate and professional salutation : Concentrate on the facts of the situation and use either the inductive or deductive approach. Provide an appropriate and professional greeting / salutation.

Measure or measures of central tendency : Which measure or measures of central tendency can you immediately determined ? Explain the answer please.

Explain the topic and its relevance in terms of the economy : Pick a topic of the possible 50 choices. The paper should explain the topic and its relevance in terms of the economy.

Include a relevant draft thesis statement : Include a relevant draft thesis statement and explain why you believe this statement will help you focus your paper.

What are the implications for brand equity management : What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others.

How the author uses the elements of drama in the play : How the author uses the element(s) of drama in the play? Where and how does the author's background influence the elements included in their plays.

Develop a culturally relevant assessment of symptoms : Develop a culturally relevant assessment of symptoms of the client in the case study. Focus on the concerns specific to Mrs. Hudson's culture.

What is the importance of trust in leadership : Have you ever slacked on trying to incorporate servant leadership skills? If so, what kind of reactions did you receive from your fellow employees?

Describe the organization and the issue to resolve : Describe the Organization and the Issue to Resolve Provide a brief description of the organization you selected.

User Account

All Pages