What are the implications and consequences for a company

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Reference no: EM133310810

Question 1. What was the A380 designed to do, and how was it different from other aircraft?

Question 2. What assumption did Airbus make about airlines and their overall strategy for moving passengers around the globe, and how did that assumption prove to be wrong?

Question 3. What other challenges did Airbus encounter and what other mistakes did it make in the
production of the A380?

Question 4. What are the implications and consequences for a company like Airbus when it makes demand forecasting mistakes like it did with the A380?

Question 5. What lessons could you draw from this case study that could be applied to other companies and industries?

Question 6. What role could have marketing research played in helping Airbus avoid inaccurate demand forecasting for the A380?

Article - How Airbus's A380 Went From Wonder to Blunder

Reference no: EM133310810

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