Reference no: EM131120251
Week 1 project advanced principles of marketing
You are the Brand Manager for the new imaginary company that you've created. Your current assignment is to put together a marketing plan for your company. In a marketing plan you will always find an Executive Summary. An Executive Summary is a brief section that summarizes the main points of the marketing plan.
A marketing plan always opens with an Executive Summary; because it acts as an overview of the entire marketing plan, typically, it's one of the last sections written. You will start your Executive Summary and submit it as a draft. Your final summary will be turned in with your final marketing plan in Module 06. In 1-2 pages, start your Executive Summary by providing the following information:
Introduce your company. Briefly provide company background information, how long you've been in business, and any accomplishments or successes.
Describe your business activities. What is the nature of your business? What products or services do you offer?
What is the name and description of the product or service being introduced? Why is there a need in the market for this product?
What are the goals for your company/product? Your goals should be in quantitative terms, where possible, to facilitate measuring the company's future performance.
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Understanding of psychological theory
: Reflect on how an increased understanding of psychological theory can help someone personal development. You will consider how specific psychological concepts or theories covered, pertain to your life or to the lives of the people around you.
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Identify key economic - social or political reasons
: Identify key economic, social, or political reasons why some people within the developing world live on $1 a day. Next, determine at least three (3) possible economic, social, or political steps that developing countries overall can take to extric..
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Create a particular tone
: Write a short piece that uses word choice, dialogue, description, and "characters" to create a particular tone. It can be humorous, serious, weird, anything, as long as you attempt to incorporate all the techniques we have discussed so far in the ..
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Understanding of work and elements of children
: Be clear, concise, and organized in your response, which will be evaluated by how well you reveal your understanding of the work and the elements of children's literature.
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What are the goals for your company
: What are the goals for your company/product? Your goals should be in quantitative terms, where possible, to facilitate measuring the company's future performance.
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Review the women health initiative article
: Locate and select a research article that addresses current best practices for assessing and managing the disorder you selected. Be sure that the research article you select is from a reputable source.
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Identify one way in which nationalism and human rights
: Based on the discussion in the Snarr and Snarr chapter, what is the most important lesson about nationalism and globalization we learn from the Israeli-Palestinian conflict?
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Part of criminalistic history
: With the OJ Simpson case as part of our criminalistic history, why do you think it is so important that all evidence be identified?
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Provide regarding his or her personal and medical history
: Assessment: What were your differential diagnoses? Provide a minimum of three possible diagnoses. List them from highest priority to lowest priority. What was your primary diagnosis and why?
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