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Overview
We live in an increasingly globalized, interconnected world. Globalization is the growing level of interconnection between people, businesses, and countries around the world. The global pandemic really highlighted the interconnections of global markets. There are great benefits as well as some challenges that businesses face when doing business in multiple countries.
Instructions
Write a post for the Discussion Forum on this topic, 1-2 paragraphs in length.
Part 1: Current Status
What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?
You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communications Plan (IMC) to your client who is the marketer/producer of the product. Evaluate the target audience's use of and belief in the communications ..
Cultural information that management needs to consider in the modification of current marketing strategies and materials in order to reach customers and drive orders.
Write an essay on "Marketing is based on the concept that the customer is the most important person to the company".
Summarize how the destination has reacted to the outbreak of the pandemic, how they have implemented lockdown,
A discussion about why viral advertising is important in the marketing communication context...
Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
Describe how your t-shirt company will use the SWOT information to develop the marketing strategies and activities. Explain your rationale with examples.
Design plays a major role in how investors and other audiences respond to your pitch deck, but for one startup, achieving near perfection
Small mistakes are the stepping stones to large failures. How might this saying apply to this lesson, and do you agree?
Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
Evaluate the formidability/competitiveness of Google and Amazon.
Read Case 6.1 (See attached), EC Application - Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6.
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