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What are the functions of product labels

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Problem 1: Differentiate between line extensions and brand extensions. Provide an example of each.

Problem 2: Explain, with examples, the four characteristics of services that a company must consider when designing marketing programs.

Problem 3: What are the functions of product labels? What marketing role do labels play?

Problem 4: What is a product mix? What are the four dimensions of a product mix?

Problem 5: What is a product? What are the three levels of a product?

Reference no: EM132840657

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