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Questions:
1. What are the four P's of marketing and describe each term.
2. What are the four C's of consumer-side marketing and describe each term.
3. What is "positioning" and what does it include?
4. What is value proposition?
5. What are product dimensions and provide an example.
6. What is targeting and provide an example.
7. What is segmentation?
8. List seven key target market demographics.
9. What is a brand? Provide an example.
10. Describe market share.
Explain Marketing Mix: Product and Place and Find a consumer who is extremely loyal to a brand-name product
Explain Ford Marketing- Baby Boomers and Generation X and Y and Consider the differences in these demographic segments and explain how those differences should be addressed in terms of product offered, promotion
Analyse the impact of economic, commercial, social and environmental trends on organisation's ethical and sustainability behaviours
What are strengths, what will differentiate you and result in your target customers buying your new product versus purchasing from competitors
Balanced Scorecard for Red Lobster
Discuss the advantages and limitations of following a branding strategy using brand names for specific products?
Think of a significant purchase you have made recently and in 200 words outline your progression through the decision making process.
How would you select and train fieldworkers as to conduct a mall-intercept survey determining women's usage of cosmetics? Discuss the importance of objectivity in writing a marketing research report
How does remarketing help improving metrics of the digital media types? Give me 1 specific example of how FYi Doctors can use remarketing for display ads.
What are the strategies for each Social Media, such as Twitter, Facebook, and Social Commerce?
Why are businesses interested in BOP markets? What are some examples of products developed to profitable serve BOP markets?
What "service" do providers such as MySpace convey? What core and augmented services do they offer? How should we evaluate MySpace's service quality?
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