What are the four essential steps of effective persuasion

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Reference no: EM133404066

Assignment:

Please read the following article:

Conger, Jay A. (1998), The Necessary Art of Persuasion, Harvard Business Review, May-June, 85-95.

Answer the following questions regarding the Conger article:

1. Why is persuasion important in today's business environment?

2. What are the four essential steps of effective persuasion?

3. What are some of the way that Conger recommends using to establish credibility?

Reference no: EM133404066

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