What are the four elements of the promotion mix

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Reference no: EM131917055

Question: Part one: • Define product advertising, institutional advertising and public relations.

• There are different types of advertisements. Describe two types of advertisements and find an example of those two you explained and post it in your discussion.

• Use a real-world example to discuss how companies can deal with unfavorable public relations.

Part 2: • Define communication.

• Briefly describe the communication process.

• What are the four elements of the promotion mix?

• Explain the factors that are used to determine a promotion mix for a product.

Reference no: EM131917055

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