Reference no: EM132271008
1. Supply Chain Management aims to achieve competitive advantage through:
- Enhanced Customer Service
2. - Optimized Costs and Investments → Objectives
A- True B- False
3. Supply chain management integrates functions by holistically managing the information, material and financial flows. → What is a Supply Chain?
A- True B- False
4. The amount a customer is willing to pay for the product and/or service → Cost
A- True B- False
5. A company's sense of responsibility towards the community and environment → Corporate Social Responsibility
A- True B- False
6. Value stream mapping is a lean-management method for analyzing the current state and designing a future state for the series of value-adding activities → Value Stream Mapping/management
A- True B- False
7. The activities of designing and producing the container or wrapper for a product → Service profit chain
A- True B- False
8. Quality, features, and style/design → Service variability
A- True B- False
8. Tailoring products and marketing programs to the needs and preferences of individual customers--also labeled one-to-one marketing, customized marketing, and markets-of-one marketing. → Individual Marketing
A- True B- False
10. Dividing a market into different income groups. → Income Segmentation
A- True B- False
11. The dividing of a heterogeneous consumer population into smaller, more homogeneous groups based on their characteristics → Market Segmentation
A- True B- False
Part D: Short Answer Questions
12. What Are the Four Elements of Supply Chain Management?
13. What are the current trends in Supply Chain Management?
14. What are the goals of the Global Supply Chain 2 Cases.
15. Specify product and service classifications and describe them 4 Cases.