What are the four dimensions of distance in starbucks

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Reference no: EM133377349

Questions:

1. What are the four dimensions of 'distance' in Starbucks' international expansion?

2. How did Starbucks reduce the 'distance' vis-a-vis host countries?

3. Looking only at the four dimensions of distance, should Starbucks invest in Japan or China? If yes, give the reasons why; if no, why not?

4. If you had been in charge of the international expansion of Starbucks, what would you have changed (e.g., the pace, the choice of host countries)?

5. Ghemawat left company-specific questions unanswered, but see if you can answer this one: in the case of Starbucks, what are the interactions between company-specific features and the four dimensions of distance?

6. Can you provide an update on Starbucks' international expansion, using materials available on the Web?

Reference no: EM133377349

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