What are the four determinants of a market-specific strategy

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Question: 1. What are the four determinants of a market-specific strategy? The four determinants are company resources, product homogeneity, stage in the product lifecycle, and competitors' strategies.

2. What is the role of positioning in a marketing strategy? Positioning places a product in a certain position in the minds of prospective buyers so marketers can create messages that distinguish their offerings from those of competitors.

Reference no: EM131459193

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