Solution-What are the four categories of consumer products

What are the four categories of consumer products

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Reference no: EM13301627

1. What are the four categories of consumer products? List and give an example of each.

2. What is a product mix?

3. What is the difference between the breadth and depth of a product mix?

4. Define brand equity.

5. List and briefly describe four different types of advertising. (one example of a type of advertising might be institutional)

6. Briefly describe the difference between a push and a pull strategy.

Reference no: EM13301627

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What are the four categories of consumer products

Reference no: EM13301627

Reference no: EM13301627

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