What are the four areas that maersk focused on

Assignment Help Management Information Sys

Reference no: EM133723568

Problem: Maersk Lines B2B Social Media Success

Answer the given questions;

1) Wichmann wanted to avoid "top-down" approaches in their social media strategy. Based on the article, what are the advantages using the "top-down" approach? Are there any disadvantages? Discuss both.

2) What are the contributing factors in Maerk's success on Facebook such that they gained more than 400,000 new followers in 11 months?

3) What are the four areas that Maersk focused on? How do they use different social networks across these four areas?

4) How do they evaluate their ROI? Discuss both qualitative and quantitative approaches.

5) Can their social media model be applied to other B2B businesses? What are the prerequisites to be a successful one?

Reference no: EM133723568

Questions Cloud

What are the health consequences of obesity : What are the health consequences of obesity, and how do these conditions impact overall health and wellness? Discuss your experience with managing

Foster therapeutic communication during this process : How can the care team minimize the client's anxiety and foster therapeutic communication during this process?

Suspected neuromuscular disorder : The nurse is conducting a physical examination of a 10-year-old boy with a suspected neuromuscular disorder.

Most appropriate to prevent complications : The nurse is caring for a 6-year-old boy with Russell traction applied to his left leg. Which intervention would be most appropriate to prevent complications?

What are the four areas that maersk focused on : What are the four areas that Maersk focused on? How do they use different social networks across these four areas?

Creating service site visit with at least two service : Creating a Service site visit with at least two different SERVICE organizations. You will be required to use the site visit form listed on Canvas

Involved violations of various patient safety laws : A recent case involved a nursing home in California and involved violations of various patient safety laws.

Explain the key lessons that you learned in this course : explain the key lessons that you learned in this course. Also, discuss why these lessons are important to you.

Why we have different methods of teaching : Why we have different methods of teaching because everyone might not learn the same way as you do

User Account

All Pages