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What are the five unique characteristics of services

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Answer all question with proper steps and examples also please cite your answers.

Question 1. When we say, "The Marketing Program", what do we mean / what are we referring to? Explain clearly in no more than Fifty words.

Question 2. What are the five unique characteristics of services and their accompanying challenges? Your answer should be clear and concise. Number the five unique characteristics clearly.

Question 3. Consider two competing firms. Company A has a pricing objective best described as being, "Profit Orientated". What does that mean. Explain in no more than fifty words.

Question 4. A company's supply chain strategy may be considered to be one of the most important strategic decisions for company. In no more than fifty words, explain what supply chain strategy means to you.

 

Reference no: EM133525622

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